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Value of Digital Marketing Digital marketing or also called Data-Driven Marketing is the general term for the promotion and selling of products and services using digital technologies, which is transacted through the internet. The term digital marketing was actually coined in the 1990s, but in the early 1980s, its concept was already being generated by a promotion company, SoftAd group, which is now ChannelNet, which advertised automobiles by way of sending floppy disks, containing the various car models with free test drives through a multimedia presentation, to interested customers in exchange of reply cards that were sent by these customers. With its further development, depending on the device capability being used, digital marketing is also referred to as online marketing, internet marketing, or web marketing. USA use online marketing and Italy uses web marketing, while UK prefers to stay with digital marketing. In the 2000s, further development of digital marketing by using different technologies had made companies take note and utilized digital marketing for promoting their products. Due to the fast progress of developing digital devices and digital platforms, many people have started to browse on products and services on the internet, instead of checking these brands physically of designated stores. Digital techniques, such as search engine optimization, search engine marketing, content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks, video games, have literally swamped the internet and have become very specific and efficient in usage. Through digital marketing, a 24/7 customer services online,using social media, is provided by brand companies to make the customers feel that they are valued and supported. While customer feedback is valued a lot by brand companies, the exchange of online conversations has also indirectly promoted the products from seeing and reading these communications by other people on the social media. The importance of social media has helped in nurturing digital communication, which has helped in the flow of information and understanding better the products to as many people as possible, world-wide. it has been proven that social media has helped boost quality customer services and relations between existing customers and new customers, as well as increasing brand awareness.
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In addition to digital techniques, online marketing has also relatively lowered the cost of products and has impacted in reducing costs in external service, advertising, processing, interface design, and control.
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No internet connection or poor internet connection is seen as a major setback for digital marketing. Weighing the advantages and disadvantages of using digital marketing, may help considerable assessment in designing more strategic promotional designs that can reach as many people as possible.